Co-Pilot Journey

Co-Pilot was established in 2002, at that time as a consultancy focused on delivering marketing and general business projects , overseen by Richard Poole.

The consultancy expanded to offer Business Advisory, Strategy & Coaching, to create Outcomes + increased Value for your organisation.

Whether you currently are at an Idea Generation phase, are a Start-Up, Going Concern or considering Succession or Exit, then we’d like to see how we might help.

Through the years Co-Pilot has been involved with projects seeking to create value for the organisations via a broad range of business, digital, customer, technology, research,  partnership & marketing strategies, to assist in establishing clear outcomes to grow revenue, communities and exit opportunities.

In 2006, Richard Poole partnered with Shane Bradley, to start GrownUps – an online lifestyle magazine, social club & brain training hub for the active 50+ market.

The site took off and as a result, Richard remained involved with GrownUps until December 2018, having sold that business to Cigna Insurance (a Fortune 100 company) in April 2016.

As NZ’s largest website specifically for the growing 50+ audience, it enjoyed up to 200,000 monthly visitors and had around 150,000 members interacting with the 10,000 mostly unique articles & content items, a broad array of features and the usual competitions and goodies, all of which aimed to make life better for any visitor or member of the site.

As a result of the past 17 years in business, Co-Pilot is pleased to be able to offer first-hand experience covering Business Advisory, Strategy & Coaching, to assist businesses & organisations grow and succeed – utilising the knowledge of having ‘been there done that’ and experience of riding both the lows and highs that are part of business.  The objective is also to assist where possible, in ensuring that any mistakes made and learned during the  journey, are ideally not repeated, in order to help others achieve their potential sooner.

Commercial Projects have included ZOOM Pharmacy (NZ’s first e-prescription service), NZ Mint (Masters in gold and silver bullion, collectible coins, silver foils & miniatures), Classic Melbourne, Assisting a Singapore-based start-up through idea generation stage, GrownUps, Kea New Zealand, Giltrap North Shore, Mercedes-Benz, Enterprise Motor Group, Wild Appetite, Retail Holdings/Mission Bay The Promenade, Naked Organics,  Republic Films, Sunshine Books International, Wild Appetite, Evolu skincare & Orams Marine.

Non-Profit Projects have included Hospices of Auckland, North Shore Hospice, Eastern Bays Hospice, RSA, Marist School & Rotary Clubs of Auckland.

Co-Pilot also works alongside The Icehouse & ATEED/NZTE.

If you have a business or an organisation needing a helping hand or you personally need some input into your future, please do get in touch.  Or view more information about Richard Poole.  Thank you.